picture via adidas
On the month of their 70th birthday, adidas have filed a request with the U.S. Patent as well as trademark office to takedown J.Crew’s application to trademark a style that contains five stripes. While this definitely isn’t the very first time the Herzogenaurach-based brand has taken legal action against other business for allegedly infringing on their iconic logo, with the very first time being back in 1983, this situation does stand out as well as here’s why.
Back in the late ’40s as well as early ’50s, Finnish sports brand Karhu sports had the rights to the three Stripes, however it offered this trademark to adidas for €1,600 as well as two bottles of whiskey. since then, the German giant has actually been nicknamed ‘The brand With The three Stripes’, as well as they’ve secured their brand as if their life depended on it.
According to adidas, J.Crew’s over stripe pattern “incorporates three stripes in a way that is confusingly similar to [their] three-stripe mark in appearance as well as general industrial impression.” While this seems rather plausible on paper, when you really look at them side-by-side, you’ll notice that they look totally different from one another.
adidas’ style features three uniformly sized strokes that are usually dipped in black or white, while J.Crew’s idea makes utilize of five stripes, each in diverse widths as well as painted in ivory, navy, as well as burgundy hues. The European sportswear manufacturer continues, specifying that “consumers familiar with the products as well as services long connected with [its] three-stripe mark are likely to presume that the products as well as services offered under [J. Crew] originate from the exact same source, or that they are affiliated, connected, or connected with [adidas].”
Both celebrations have been provided sixty days to settle the disagreement. If they’re still in conflict after this, the Trademark trial as well as Appeals Board will take over. What do you believe of this news? Do you believe J.Crew’s logo bears a resemblance to adidas’ three stripe brand? let us understand what you’re thinking, as well as make sure you keep it locked at The Sole supplier for the latest as well as biggest sneaker news.
Image via Highsnobiety